Compressing the marketing supply chain by integrating call center, direct mail, and fulfillment activities into one application allows marketing executives to track the effectiveness of campaigns in real-time. This closed feedback loop also provides users with the ability to adapt future campaigns to target prospects and demographic profiles based upon responses to previous marketing efforts. Management is also able to accelerate their decision making process via a web-based marketing dashboard. These benefits significantly reduce direct marketing spend by dramatically lowering the cost per acquisition of a new customer. Previous Raine customers have seen their cost per acquisition fall by as much as 30%. This solution can also improve your fulfillment programs by integrating this and other marketing activities into one centralized application. Generate greater efficiency by managing a holistic view of marketing activities and track results – all of which contributes to a reduction in the total cost of ownership. Call center/Touchpoint module Ability to search and edit customer records Ability to control where responses are counted and directed by 800 number Full history of campaigns and requests at the fingertips of customer services Ability to manage opt-in/opt-out preferences Operational/Fulfillment application Threshold management provides balance between economy of scale and timeliness Provides batch management with full history of requests, status, work in process Allows sub-contractor management, allowing business to track service level agreements Allows each functional group to focus on their tasks Marketing dashboard/Campaign analytics Point-of-view, point-in-time reporting Complex statistical analysis is translated into readable, actionable results Ability to analyze demographic segments such as age, income, geography, etc... Real-time reports on campaign information help make fast decision making possible Example of reporting dashboard