Contact: Eileen Young K/P Corporation 925.543.5242 eyoung@kpcorp.com SAN RAMON, CA – July 31, 2007 - Marketing solution consultancy Raine Media today announced the launch of a branch-driven, on-demand marketing campaign application developed for the California State Automobile Association (CSAA), an affiliate of the national AAA federation of motor clubs. The project is expected to reduce project management time and manual processes by allowing branch managers to log online to a secure website and choose from a pre-selected menu of branded marketing materials. The system will provide “views” of programs and materials that are customized to the user’s position and responsibilities in the organization, and will deliver an online proof “on-the-fly” of the proposed collateral materials for swift approval and printing. The program concept of measured autonomy empowers front-line employees to proactively market AAA products and services from their branch office. “This branch-based, on-demand marketing collateral system will help CSAA respond swiftly and effectively to the localized needs of their marketplace,” said Bryan Throckmorton, director of sales, Raine Media. “It is also designed to empower branch employees to proactively serve their market community, and further enhance career satisfaction and employee retention.” The project is part of the organization’s strategic initiative to deliver branded member communications that can be personalized in support of the local branch market. The initiative is projected to deliver: Significant cost savings for the fulfillment of member communications Payback of the initial project investment within one year of launch Employee empowerment to manage local marketing materials that meet corporate criteria Reduced cost-of-ownership (project coordination) and enhanced speed-to-market Technological leadership in responding to local market needs and timelines Streamlined internal processes, including the ability for managers at the branch-level to access and create high-quality, consistent, branded materials “The California State Automobile Association prides itself on the ability to meet the needs of our customers, prospects and employees,” said Virginia Vovchuck, director of creative services, CSAA. “Raine Media’s commitment to bring a strategic and streamlined on-demand solution to bear with a quantified projection of return on investment was a key factor in their selection for this program.” About Raine Media Raine Media is a management consultancy specializing in the creation and implementation of profit-enhancing marketing strategies for customers across industries. Raine serves as a highly-valued intellectual property resource, creating innovative solutions to business performance challenges. Raine provides research, analysis and insight on the data, industry issues and technologies that are critical to success in the marketplace. For more information, please visit rainemedia.com About California State Automobile Association The California State Automobile Association offers a wide array of automotive, travel, insurance and financial services to more than 4 million members in Northern California, Nevada and Utah. AAA has been a leader and advocate for the safety and security of all travelers since it was founded more than 100 years ago.