Business strategy solutions

Thought
Leadership Roadmap About Us Solution
Essentials Clients

Discover .

Develop .

Deploy .

Discover

	Target bottom-line improvements through workflow and data analysis
	Plan initiatives and programs to improve customer communications and marketing ROI
	Consolidate systems and information to build clear views of your customers

Raine can help bring clarity to your business processes by mapping the value stream across your organization and vendor relationships. We achieve this by reviewing existing documentation combined with directed interviews, observation, and data and systems analysis. This provides a foundation for the creation of action plans that can be quickly implemented for faster ROI with minimal organizational disruption.

Raine understands that changing an organization often requires adding new technology, including CRM, ECM, and data management systems. We work with your team to clarify your existing technologies and business processes, and identify new technology options. This analysis paves the way to solving your unique marketing or sales challenges, whether it concerns communicating more effectively with your customers, prospects, and partners, or strengthening internal processes and efficiency within your organization.
Discovery components include:

White-board: Most engagements start with a one day white-boarding session. We work with you to outline your goals and identify the obstacles preventing you from attaining them.

Research: Raine is expert at diving deep into your company to locate what information assets you have, where the opportunities to take advantage of them are, and the associated benefits that can be achieved.

Plan: Raine will next develop a custom solution, based on your unique needs and structure. We will work with your team to determine how best to achieve your goals with a detailed list of necessary steps. Most projects go live within ninety days.

Team: Your solution implementation will be assigned a cross-functional team involving technology, operations, marketing, and finance. The most important member of the team is our client, who is involved every step of the way.

The plans that emerge from discovery are immediately actionable to produce results. Examples of plans developed in past engagements include: creating strategies to improve profitability of client communications using targeted multi-channel messaging to smaller audiences, and developing roadmaps for clients to improve marketing ROI by optimizing business processes and reducing waste, redundancies, and obsolete materials.

NEXT STEP: DEVELOP

Develop

	Maximize the value of your marketing and sales dollars with campaign management and integrated direct-marketing solutions
	Ensure your project is delivered on time and on budget with Raine's experienced project management professionals
	Build market segmentation tools for improved customer communications

Raine can align your marketing efforts with best practices, allowing you to get better yield for your marketing and sales dollars.
Specific programs include:

Raine's campaign management and integrated direct marketing solutions allow clients to deploy multi-channel campaigns and monitor response. Development often includes closed-loop feedback tools that provide the data needed to optimize the marketing mix and continually lower the cost of acquisition. The ability to centralize resources and distribute the ordering process to regional offices can also be included.

Raine's development of custom market segmentation tools built on the geographic, psychographic, and behavioral data points you maintain on your customers can improve profitability by maximizing the long-term value of your customer relationships.

Raine has also designed and built integrated online web-to-print document management portals, helping large enterprises reduce their print and storage expenses while centalizing marketing materials, forms, stationary, and more.

Raine experts design and create custom integrated technology solutions built in accordance with PMI-developed best practices. Regardless of the complexity of your business challenge, Raine's design expertise and project management experience will ensure your project's success. Development components include:

Scope: The blueprint for your solution, with a step-by-step view of how your custom solution and processes will actually function including necessary software, data and manufacturing integration, as well as workflow.

Build: Our development team will leverage your existing tools and complete any necessary coding to create your unique solution.

Test: We subject all of our solutions to rigorous testing, ensuring complete functionality, stability and security. Our clients are also involved in the testing process, from alpha to beta to live.

Launch: We work with your team to ensure a seamless and smooth transition, ninety days from the beginning of development in most cases.
NEXT STEP: DEPLOY

Deploy

	Create online executive dashboards to gain a bird's eye perspective of the performance of your campaign or initiative
	View real-time reports and key metrics data to measure ROI and identify areas for improvement
	Gain insight to your business and enhance decision-making processes with response analytics

Launch is only the beginning. Although you will immediately begin gaining the benefits of a complete customer information strategy, Raine continues to work for you, measuring, analyzing, and reporting on results to ensure ROI. The information Raine gathers allows you to continually evolve your strategy for leveraging the power of customer information.
Deployment components include:

Measure: We gather information on the adoption, use, and effectiveness of the solution to help ensure your ROI is achieved.

Analyze: Raine experts will take the data you gather and construct predictive models to help you continually improve your business practices.

Report: Real time reports built into the solution and advanced studies and reporting conducted by your Raine team will help you understand what the next steps are in using the information gathered to keep your competitive advantage.

Evolve: Your competitors aren't standing still, and neither should you. Raine can help you identify new opportunities to gain advantage using your customer information strategy.

Beyond the implementation itself, Raine is able to provide its clients with a range of real-time reports and dashboards, giving you the information you need to make decisions. Often, the data generated during the deploy step can be used by clients to continue to refine their strategy. Dashboards are easy to interpret and fully configurable, providing point-of-view and point-of-time reporting.

Raine also provides key marketing metrics like cost-per-response (CPR) and cost per aquistion (CPA) in real time. Additionally, we provide analytical services including statistical and demographic analysis to go a step deeper in understanding and improving the data generated from your custom solution. With this information in hand you can determine what course corrections and additional functionality or improvements need to be made to further increase your marketing ROI.

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